Creative Direction, brand integration and experience design.

As a Creative Director, I possess a unique and highly creative vision. I work in an environment where idea generation and innovative thinking is key, seamlessly translating brand positioning and analysis into compelling and thoughtful consumer experiences.



I have over 15+ years of Director level experience on both the in-house and agency side of the business for internationally renowned brands. With deep rooted experience in photo/video, motion design and print management, my expertise lies in retail, brand integration and experiences.

As head of the enterprise-wide Brand & Creative Services group at Proterra, I directed Proterra’s in-house creative agency, providing design, video, photo,and social media services for the enterprise. I also directed and managed all brand design for facilities, human resources and executive/investor needs. I was a core stakeholder in the design and branding of the new Powered 1 facility in Greer, SC.

Prior to Proterra, I built the Microsoft Retail Store creative team at Swirl (now McGarry Bowen), defining the creative process and initiating integrated experiences. Previously, I lead the creative services group at Premier Retail Networks (now IZ•ON media) where the digital out-of-home platforms are defining the future of the customer experience.

At Smith & Hawken, my creative vision was infused in everything from catalog covers to seasonal packaging and promotions, website and email promotions, as well as custom broadcast spots. I was involved in several brand initiatives including the evaluation and redesign of Smith & Hawken's online/ship-to-home customer experience.


I was hired as creative director of Borders.com and soon earned the Borders Group enterprise-wide role of Creative Director/Manager,
Design and Brand Integration, managing all online and in-store customer touch points.

I earned an MFA from Savannah College of Art & Design as a Malcolm Curtis Propes Fellow.

Specialties: Group Creative Direction
Retail & Integrated Multi-Channel Brand Experiences

CONTACT: 415.509.1052   sybil.rhodes@icloud.com