The enterprise-wide Brand & Creative Services group manages the brand and serves as Proterra’s in-house design and media services agency. From facility and product branding to trade shows and video creation, Brand & Creative Services provides critical brand and design management for the entire organization.
The Microsoft Retail Stores creative team was established at Swirl Integrated marketing beginning in April 2012. Responsibilities included building and management of a robust creative team, concept and design of all in-store and outbound signage, full customer experience, seasonal and product launch initiatives, new store openings including events and experience, all digital, collateral, and experience design.
Creative Direction for the enterprise-wide creative team managing Borders, Waldenbooks and seasonal shops. Responsible for in-store signage, digital and kiosk, collateral, cafe, seasonal and promotional initiatives and new store openings.
Design Director managing creative team for multi-channel initiatives including Catalogs, signage, site management , packaging, email, direct mail and collateral.
Creative director for a team of motion graphics designers and animators creating motion graphics for digital out of home. Clients included Costco, Sam's Club, Denny's, Wendy's, Meijer, and Walmart. Key creative role for all internal and external client contact.
Rebranding projects for eClincher and Hydrocorp include logo redesign, site redesign and digital/mobile implementation.
Digital lookbooks and web banners for Microsoft promotions.
Microsites and email for Smith & Hawken.
Mobile prototypes for Sony 3D TV
Multi-channel collateral created while on contract at various firms.
The Sony 3D TV project was a pitch for SolutionSet.
The scope was broad, covering not only the Sony store but 3rd party vendors as well as all digital, collateral and inbound/outbound signage.